Every company hits a point where they wonder how they’re going to start expanding their operation. The good news is, there is a wide variety of options available. In the age of the internet, it has never been easier to spread the word about your services, but that doesn’t have to mean neglecting more “real world” options either.
It’s important to pick the options that are right for your company. If you’re looking to extend your company’s reach, and generate more clients to keep your business moving and growing, then read on.
Buy Ad-Space, Both Real and Virtual.
Social media is a rapidly growing industry, with 72% of Americans currently using some form of social media. The importance and prevalence of social media is genuinely difficult to overstate.
With an industry so large, it is tempting to focus all your efforts on platforms such as Facebook, TikTok, and Twitter.
Getting a piece of the social media pie is bound to bring more eyes, and more clients both to your doorstep and on your phone lines, so when planning ways to grow, you should certainly plan to focus a lot of your efforts on the digital world.
However, while putting out ads on social media is an excellent way to get access to clients from all parts of the world, concentrating on just the digital world misses a lot of potential opportunities.
Many companies overlook physical marketing in favor of digital marketing, leaving plenty of space open for you.
Billboards, posters, and sponsoring sporting events are all excellent ways to get your name in front of people, giving you a boost in the competition while other companies are stuck fighting for digital ad space.
Personalizing merchandise you give away, such as first aid kits, pens, and hats are other great ways to get your name out into the physical world.
Create Positive Word-of-Mouth.
Doing a good job can be rewarding in a number of ways. Besides the fuzzy feeling of a job well-done, delivering high-quality work will often leave an impression on your customers.
Making sure to account for usability, such as having an accessible website, can leave positive impressions as well.
Customers who are impressed with your work will be happy to return when they need your services again, and what’s more, they will want to tell other people about you.
This is a fantastic way of generating additional clients with little conscious effort required on your part.
When your reputation precedes you, everything becomes a little easier, so do your best to put in 110% for every client and watch as your business grows naturally.
You might also consider working with charities and other organizations centered around improving the world.
Whether this be donating money, contributing labor, or even hosting a fundraiser, it always pays to give a little back to the community.
If people associate your company with a movement they like, they are more likely to have a positive reaction to it, which may convert potential clients to actual clients, and one-time clients to regular clients.
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Make Sure to Keep the Clients You Have
How hard you work to gain new clients doesn’t matter much if you lose the ones you already have.
If you have as many customers leaving as you have coming in, growth will become glacially slow, if not impossible. This makes holding onto your clients incredibly important.
As mentioned earlier, impressing clients will go a long way towards increasing your retention rate, but it is always a smart idea to have systems in place to bring people back.
Create loyalty programs, start an email newsletter, or text customers about new offers and sales. Most importantly, work to get as much customer feedback as you can.
Make sure it is easy for a customer to give their feedback, positive or negative, wherever they might wish to do it. When the customer can provide feedback, everybody wins.
The customer feels heard, you can identify issues early, and when you fix those issues, you can more easily impress the customer, who in turn receives a better experience. This will increase your retention rate dramatically.
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Key Takeaways
- There are many options available for companies to expand their operations.
- Social media is a great way to reach clients, but physical marketing should not be overlooked.
- Doing a good job and making sure your clients are happy will generate positive word-of-mouth, leading to more clients.
- Working with charities and giving back to the community can also generate positive reactions.
- Keeping the clients you have is crucial, so retention should be a priority.
- Loyalty programs, email newsletters, and customer feedback systems can help with retention.
- It’s important to choose the options that work best for your company and not focus on just one or two methods.
Final Thoughts
While there is no one-size-fits-all solution on how to grow a business, there are plenty of untapped opportunities out there to get your company’s name in front of more people and grow as a business, and this is just a small selection of them.
In the end, you should pick the options that are best for your company, and make sure not to fall into the trap of focusing on only one or two methods to extend your reach. Like many things, businesses and marketing can be an ecosystem of their own, with many pieces to consider, so focus on the whole process and take on the opportunities that work best for you.
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